Create a Custom Consent Category

The default categories (Necessary, Analytics, Marketing, Functional) cover most use cases. Use this guide if you need a custom category — for example, personalization, social-media, or a-b-testing.

Step 1: Add the category to your policy

Property → Policy → Categories → Add Category

Field	Example
Slug	`personalization`
Display name (EN)	Personalization
Display name (DE)	Personalisierung
Description (EN)	We use these services to personalise your experience.
Always active	No

Step 2: Assign vendors to the category

After creating the category, go to Categories → [New category] → Add Vendor and assign the relevant vendors.

Step 3: Mark scripts for blocking with the new category

Use the category slug as the data-consent-category value:

<script
  type="text/plain"
  data-consent-category="personalization"
  src="https://personalization-tool.com/widget.js"
></script>

Step 4: Publish a new policy version

Adding a category is a material policy change. After saving, Publish Policy — this will re-trigger consent collection from users who previously consented.

Step 5: Test

Open your site in incognito
✅ New category should appear in the Preference Center
Accept the new category
✅ Scripts with data-consent-category="personalization" should load

Ordering categories

Drag and drop to reorder categories in the Preference Center. Necessary is always first (it's not toggleable).

Step 1: Add the category to your policy​

Step 2: Assign vendors to the category​

Step 3: Mark scripts for blocking with the new category​

Step 4: Publish a new policy version​

Step 5: Test​

Ordering categories​